Thursday, February 14, 2008

On Valentine's Day, I Profess My Love . . .


On Valentine's Day, I profess my love for ficoco. I found it in the way that I find most of my canned and jarred goods - - pretty label. Oh, I do that for wine, too. Is that bad? I think that might be bad. Either way, it totally paid off here. This stuff is amazing. Figs and cocoa. I wasn't even sure that I liked figs (how very unfoodie of me), but that question was answered with one dip of the finger into the jar. "I like figs!" is exactly what I exclaimed after tasting it. I already knew how I felt about cocoa. That's chocolate, right? So today, on Valentine's Day, be nice to your toast, and slather it with ficoco (and butter, but you already knew that, didn't you?).

PS. I got mine at whole foods.
That is a dangerous place.
A very, very dangerous place.

16 comments:

Kate said...

I also pick wine by the label...so no, I don't think that's bad. Central Market and Whole Foods are both verrryyy dangerous places for me...but like a little bit of Heaven on earth. :) I love your blogs.

poppy said...

hmmmm.......i wonder if whole foods in vancouver has this?

Chelsea said...

Ooh.I am going to walk myself down to Whole Foods today and by myself some for Valentine's Day:)!

Sarah Jio said...

How fun! I have to say, I've never tried this, but it sounds yummy! I'm going to check Whole Foods for a jar next time I'm there. And, yep, I'm absolutely guilty of judging products by their label. I guess I'm a sucker for good design -- speaking of which, your site is lovely!

tinymango! said...

oh, i am jealous. in my small town, it will be months before ficoco,the wave of the future, will ever get to me.

Meg said...

I've never tried ficoco, but since Nutella and its fancier chocolate/nut friends had to be abandoned once my daughter's nut allergy was discovered, this should be worth a go. I would think the figs would make it very, very sweet, though?

ben and/or anne said...

I have never had this! I can't wait.

I used to have a guilty feeling when I'd buy something for its label. But clearly a prettier label makes for a better experience and tastier food ;)

lottie said...

that sounds so very good... might have to visit the london wholefoods to see if they stock it. then I can be nice to my toast, too.

carrie said...

i wish we had whole foods in santa barbara - where am i going to find this jar of yummy goodness that i'm now dying to try?!

Janelle said...

Oh. My. God.
I must find this. Don't tell my bathroom scale, but I eat Nutella and fig preserves right out of the jars. I imagine this will taste something like ... hmmm ... heaven on bread.
And the jar is fantastic!!

jenni said...

Figs + cocoa?? YUM.

Jessie Cacciola said...

yummy -- food is all you need! =)
- Jessie -

shara said...

this looks amazing, i have some leftover figs... and chocolate. i think i may just try and make this

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andrea said...

ha! i buy my wine based on how cool the packaging/label is. i really thought i was the only one, glad i'm not :) and i've found actually found some really good wine this way!